It’s Not All About The Cars

Article: It’s Not All About The Cars

The modern Honda motor company are a multi billion pound organization based in Japan who sell motor cars, motorcycles, trucks, scooters, robots, jets and jet engines, ATV (all terrain vehicles), water craft, electrical generators, marine engines, lawn and garden equipment such as lawn mowers and leaf blowers, and aeronautical equipment for planes etc.

Their direct competitors are the other big Japanese brands such as Toyota and Nissan that make fairly similar cars.

Honda’s main focus and biggest market is the car market followed by the bike market which is relatively smaller. Honda is considered to be the 5th largest car manufacturer in the world at this time and recently drove past Chrysler as the 4th most popular brand in the United States. Although they are 5th in the worlds car manufacturers, Honda are officially the worlds largest engine maker, making up to 14 million internal combustion engines per year. In Japan it is a lot different with the 3 big manufacturers (Toyota, Nissan and Honda) fighting a close battle with Honda 2nd behind Toyota but ahead of Nissan at this time.

Not only have Honda established themselves as a leading car brand they have also been able to create a fairly substantial racing organization. Created In 1982, the Honda Racing Corporation, or HRC, has been competing in motorcycle events around the globe with high performance machinery. Racing series that they participate in include the AMA superbike series over in America as well as the World Superbike Championship and the premier motorcycle class, the Moto GP.

This racing experience allows Honda an outlet for creating some of the cutting edge technologies that can be combined into the development of their new motorcycles which they will soon be releasing. The HRC also contributes to the motorcycle sport through a manner of activities which include backing racing teams allowing them to use their motorcycles etc, also contributes to the selling of production based racing motorbikes that include the CBR 1000 and 600, which are raced in two of the racing series stated above.

The other main motorsport that Honda have backed includes Formula 1. After their early 60’s success, Honda dropped out of F1 but then bought out the British American racing team In 2006. The team is based in Brackley, United Kingdom, and uses the factories and facilities of the former British American Racing that Honda bought out overall in 2005. Engines that are designed and made for the F1 cars are built at the Honda R&D facility in Tochigi, Japan.
In 2008, many changes were made to Honda including the former technical director of Ferrari Ross Brawn being appointed. Their current drivers include Brazilian Rubens Barrichello who is also the longest running F1 driver in the grid toady ahead of Giancarlo Fisichella and home Brit Jenson Button that had his last win in 2006 at the Hungarian GP.

Honda went back to their grass roots from the 1960’s by using their white colour. But that all changed in 2007 when they decided to change the livery with minimal corporate advertising and by placing a picture of Earth and space on it to advertise the problem of climate change and pollution that has risen to a high around the word now. Many media types and newspapers dubbed it as the “Earth car” that made the subject a big topic around Europe as this was very controversial and had not been done before.


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